Definition:
The fastest, most flexible delivery option — used when something must be picked up immediately and delivered as soon as possible.
Typical Use:
- Emergency situations or last-minute shipments (medical, legal, or industrial).
- When standard routes or schedules don’t apply — fully customer-driven.
Key Features:
- Pickup typically occurs within 30–60 minutes of request.
- Direct, point-to-point delivery — no intermediate stops.
- Priced at a premium (urgency surcharge).
- Real-time tracking and direct communication with driver.
- Often available 24/7 or extended hours.
Example for Platinum West Express:
“When it can’t wait — our On-Demand Couriers respond within the hour to deliver directly to your destination, no detours, no delays.”